In this project, you will create a synergistic object that is strong, graphic and logo-like in it’s nature. Your solution must also be in black and white. Use the techniques you have applied in past projects to arrive at your final solution (examples: mind mapping, word lists, metaphors, etc.).
Before you start sketching, devise a list of three organic and inorganic subjects. An example of this would be ORGANIC: flower, snake, carrot/INORGANIC: broom, lightswitch, chair. When you have devised your list either give me a copy in class or e-mail it to me.
After you have finalized your list, draw a combination for each pair of organic/inorganic subjects. For instance, combine flower with broom, flower with lightswitch, flower with chair and so forth. There should be multiple versions of each combination. When sketching, think about the shape/form of the objects and how they relate to one another. Could certain aspects of a flower be the brush part of a broom? How is a flower’s shape like a lightswitch? Could a flower be turned into a chair? Go over every possibility imaginable. Some will work and others won’t. That’s just part of the process.
We will discuss your sketches/lists in class, and from there, your peers will help you decide which is the strongest. Don’t forget that this is supposed to function like a logo. Keep it simple and visually strong!
Here are some examples of past students’ work. DO NOT DUPLICATE THESE! Use your own brain!